It’s often said that a dog is a man’s best friend. For one corporate CEO, truer words have never been spoken.

Super Bowl 2020, which aired 2 February, featured a cute commercial about a golden retriever named Scout. As it turns out, Scout belongs to David MacNeil, the CEO of car accessory company WeatherTech.

Mr. MacNeil spent a whopping $6 million on the 30-second ad as a thank you to the veterinary school that saved Scout’s life.

The 7-year-old golden retriever was diagnosed with an aggressive form of blood cancer in the middle of 2019 after an initial scan found a tumor on his heart. Veterinary doctors gave him a 1% chance of survival and only one month to live.

In an interview with WMTV, MacNeil said of the situation:

“There he was in this little room, standing in the corner … and he’s wagging his tail at me. I’m like, ‘I’m not putting that dog down. There’s just absolutely no way.’”

Scout’s owner ended up taking him to the University of Wisconsin School of Veterinary Medicine, where he underwent radiation and chemotherapy. While the treatment is still ongoing, Scout has responded favourably.

As per the veterinary school: “… we’ve been able to maintain his quality of life at a very high level.”

The commercial, which has received more than 800,000 YouTube views, featured a voiceover of a person pretending to be Scout. After explaining his story, Scout gives full props to the University of Wisconsin and urges viewers to donate to their work.

WeatherTech has set up their own charity programme for the school, with 100% of the proceeds going towards their research.

You can view the heartwarming commercial here:

Scout’s story is a reminder to us all that pets are indeed part of the family. Whether you donate to the charity or not, remember that time with your pet won’t last forever so cherish it while you can.